It is the latest experiment by a large media company to reach consumers over a variety of emerging digital platforms - including cable and satellite video-on-demand, the internet and mobile phones.

• 这是大型媒体公司的最新一次试验,试图通过各种新兴数字平台接触到消费者,包括有线和卫星视频点播、互联网和移动电话。