It is a kind of pragmatic strategy in accordance with the principles of validity and efficiency to convey public images in terms of journalese speech varieties, with the help of the communicative privileges of mass media.

• 借助新闻媒介的传播优势,运用新闻的言语体式开展公关形象传播,是符合有效原则和效率原则的一种公关语用策略。