In order to improve the perceptive degree of Wudang Mount, it is necessary to investigate the perceptive image of Wudang Mount and on the base of it, a new image should be designed to carry Out the tourism marketing.

• 因此，要提高武当山的知名度、美誉度，招揽游客，很有必要进行武当山的旅游感知形象调查，在受众调查的基础上对其进行全新的旅游形象策划，从而更有效地开展旅游营销活动。