In order to be remembered,a product needs to occupy a very clear and sharply focused position in our minds relative to filling our needs and also relative to the competition.

• 为了让人们记住它，一个产品需要在人们大脑中占有一个非常清晰、鲜明、牢固的位置，并且是与满足我们的需求密切相关，也与市场竞争紧密相连。