In mobile phone purchase, a qualitative research of focus group is conducted to explore into the constructs of search, experience and credence attributes, and their influences on purchase behavior.

• 本文运用焦点座谈小组的定性分析方法，在手机购买的情景下考察了产品的搜寻属性、经验属性和信任属性的构成维度及其对购买行为的影响。