In her new book Make a Name for Yourself:Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success,Roffer explains how she changed her image from Sweepstakes Queen to Premier Brand Strategist for the Digital Age.

• 在她的新书《为自己创名气：女士成名创造个人品牌战略的8个步骤》中，罗菲介绍了她是如何将自己的形象从获奖皇后转变为数字时代头号品牌战略家。