In December 2004, TAG Heuer dramatically increased its emotional bond with the Chinese people by signing Chinese NBA basketball star Yao Ming as one of its major global ambassadors.

• 2004年12月,豪雅表与NBA中国篮球明星姚明签约,姚明成为豪雅表的全球品牌大使,从而大大加强了与中国人的感情纽带。