However, while more and more event organizers and sponsors have become aware of its threats to the returns of sponsorship, the survival space for ambush marketing is terribly squeezed.

• 但是,随着越来越多的事件组织者以及赞助商开始意识到埋伏营销对赞助收益的危害性,埋伏营销的生存空间就受到了极大的打压。