However, the strategy of private brand in China is still in juvenility stage and meets many problems.There is not a powerful private brand with social influence.

• 但是，目前国内零售商的自有品牌战略还很不成熟，处于初级阶段，碰到了很多难点，真正具有强大社会影响力的零售商自有品牌还没有出现。