Going guerrilla is gaining acceptance as the recession clamps down on advertising budgets. Seeking new, innovative ways to push products can be quite cost-effective.

• 当经济不景气、广告预算紧缩时，人们对游击行销的接受度愈来愈高。若找出新颖、创新的方法来推销产品，经济效益可能会相当高。