Fresh Ink targets 18- to 39-year-old women, Hallmark En Espanol targets Hispanic card givers, and Out of the Blue targets those who want inexpensive cards that can be sent for no reason.

• “墨迹未干”面对18到39岁的妇女，“西班牙的豪马克”面对西班牙使用者，“告别蓝色”面对那些需要不太贵的，送出时不需理由的卡片的顾客。