For them, design is first about the tone, style, and framework that communicate a brand experience, then about legibility and readability of information, and finally (if at all) about communicating behavior through affordances (see Chapter 13).

• 对于他们来说，设计首先是格调、风格和传达了品牌信息的框架，是信息的清晰性和可读性，最后（如果有的话）才通过启示（参见第13章）传达行为。