First of all, they lose sight of their core range. Secondly, they start drowning in complexity. Many business people do not understand the cost value equation of increasing sophistication.

• 首先，他们失去了对核心业务的把握。其次，他们开始向更强的复杂性进发。许多商家并不理解增加的商务复杂性带来的成本价值平衡。