Companies must realize that positive experience in one channel does not create total experiential branding: The sum of all of the customer touch points, if properly managed and aligned, do.

• 企业必须认识到来自一个渠道的积极的体验并不能创造完整的体验品牌。只有通过对所有的顾客触点进行正确管理和组合,效果才能达到。