By using the contingent value method(CVM), the author estimated that the average amount that a tourist consumer is willing to pay for the accreditation is Y9.5yuan.

• 在对生态旅游认证的支付意愿上，通过有条件价值评估法(CVM法)的测算，旅游消费者对认证的平均支付意愿为9.；5元。