By analyzing the tactics of destination image marketing and service promotion in Turpan, this paper discusses the significance and profound and lasting influence of the destination marketing on the tourism destination.

• 本文结合吐鲁番地区的旅游目的地形象营销策略和旅游目的地产品服务促销策略，探讨了旅游目的地营销对目的地的重要意义和深远影响。