But small scales of most enterprises,the short of AA class products and famous brands, inaccurate market-orientation and improper strategy and way of accessing market preventing enterprises from expanding the international market.

• 但企业规模偏小,aa级产品和驰名品牌少,市场定位针对性不强及进入战略、方式选择不当等问题。 制约着企业向国际市场的进一步开拓和社会经济效益的提高。