Basic Theory and MethodMarketing theory is the basic theory in this article, which researches Huahui Company by using analysis tools such as SWOT, STP, 4PS and life cycle of product.

• 基本理论和方法本文的理论基础是市场营销学理论，运用了 SWOT、STP、4PS、产品生命周期理论等分析工具，对华汇公司进行了实证研究。