Based on the analysis of risk factors, this paper uses the method of AHP to evaluate the risk quantitatively, which provides a more scientifical and objective basis for new product exploitation.

• 本文在分析新产品开发风险因素的基础上，提出AHP评价模型，对新产品开发风险进行定量评估，从而为新产品开发提供更为科学、客观的依据。