Based on a research outcome and taking the city of Chengdu as an example, we come to the conclusion that its design must center on recognizability and form a ternary structure buttressed by subject, object and perception.

• 运用城市学、游学的研究成果,结合成都市案例,笔者认为城市旅游形象设计必须以可识别性为中心,形成主体、体及其感知为支撑的三元结构。