Author regarded fast consumable channels construction as a dynamic management process at the very beginning and gave dynamic research & solution to the problems that possibly appear in various stages .

• 笔者在本文中从一开始就将快速消费品的渠道建设看作一个动态性的管理过程,对渠道各阶段可能出现的问题进行了动态性研究和解决。