As the counterfeit trade booms, companies are rolling out massive campaigns to get people to stop buying fakes. But the messages they use are often off the mark.

• 随着假冒商品行业的兴旺，企业正在推出大规模的宣传活动，敦促消费者停止购买假冒商品。然而，他们所使用的信息常常无法切中要害。