Applying the theory of media framework,the paper analyses the coverage framework of Japanese media in 2006 Torino Winter Olympics and its characteristics,as well as the main factors affecting the selection of Japanese media framework.

• 以媒体框架理论,解析日本媒体2006年都灵奥运会报道框架及其特点,分析影响日本媒体框架选择的主要因素。