Among the overall liquor and spirit market, whisky has become the favourite of the Taiwanese, accounting for 85% market share with 40% of total whisky sales being pure malts.

• 以烈酒占台湾酒品市场百分之八十的销售，而威士忌销售独占其中百分之四十，不难看出国人对威士忌醇酒的爱好程度,台湾已然是全球各大酒商的兵家必争之地。