Abstract: The thesis gives the sampling plan design of the survey on satisfactory degree to Shandong TV audience,constructs estimators of two kinds of objectiue value and analyses their precision.

• 文摘:本文给出山东电视观众满意度调查的抽样方案设计，构造了两类目标量的估计量，并对估计量的精度进行了分析。