Abstract: Many renowned brands not only use the rules of war in marketing, but also practise marketing in the real wars, performing the exciting field marketing.

• 摘要：不少著名品牌不仅将战争中的某些规律移植于营销活动之中，而且将营销触角延伸到实战之中，演绎出惊心动魄的战地营销。