Abstract: Alternative tourism planning and design must presuppose preserving regional ecology system, and ecological planning and design should be key principle in all tourism products.

• 摘要:替代性旅游(大众旅游)核心是它的规划设计必须建立在保护当地生态环境的前提基础上，旅游的生态原则是贯穿各种产品链的主线。