AIO lifestyle variables were used as the segmentation variance.The differences in demographics, lifestyle, buying behaviors among the segments, are examined there of.

• 利用AIO生活型态变数作为区隔基础，分别以人口统计变数、生活型态变数、消费行为变数等来描述各区隔特徵，以找出不同区隔集群彼此的差异。