设想一下，不同部门的主管在一起开会计划下一年度的预算，各人都用不同的词汇来描述诸如客户、雇员、股票选择和底线这样的关键概念。

• Imagine that executives from different departments meet to plan next year's budget,and no one is using the same words to describe key concepts such as customers,employees,stock options and bottom line.